2014 Fiat 500L
An upsize 500 with two extra doors and chubby looks.
Fiat has moved on
from its initial marketing flop with J.Lo. The brand now deploys a
little Italian cheek—literally—with scorpions snipping bikini tops and
singer Pitbull fist-bumping the tiny 500 into the American psyche. Sexy
sells, and sales are up, but now comes the five-door 2014 500L, in which the 500’s cutesy, bug-eyed face looks like it’s been pasted onto a mop bucket.
Fiat portrays the 500 as an emotional purchase. The 500L, on paper,
isn’t. It was created to a calculus intended to stanch the outflow of
buyers who are looking for something bigger than an espresso machine
with a key. Thus, the 500L rides on a unique, larger—that’s the L in its
name—B-segment platform, and it stretches 27.7 inches longer than a
500, is 5.7 inches wider, and stands 5.9 inches taller. Thus, the 500L
casts roughly the same shadow as segment-cleaving oddballs such as the
Kia Soul, Nissan Juke, Scion xB, and Mini Cooper Countryman.
Four real humans and their stuff can fit inside, and a fifth can ride
along in a pinch that will pinch. The high roof and the huge front
quarter-windows lend the interior a capacious feeling, and the cabin’s
fun “squircle”-shaped design theme and its quality materials make it
feel Euro-stylish. A Mini Cooper–like palette of custom cosmetic choices
helps keep the 500L from being a total cold shower for the brand’s
flirty, fun image. The base Pop trim, the mid-level Easy, the pseudo-SUV
Trekking model, and an upscale Lounge trim each offer plenty of
interior and exterior design schemes, including contrasting roof hues.
The Trekking, in particular, might prove more acceptable to the furrier
sex, thanks to its crossover-style body cladding.
In contrast to its smaller sibling’s choppier ride, the 500L’s is more
grounded, the ride compliant and the steering accurate yet relaxed. All
500Ls are front-wheel drive and powered by a 160-hp, 1.4-liter
turbocharged four-cylinder shared with the Dodge Dart and 500 Abarth.
Mercifully, the throttle calibration is closer to the Abarth’s than the
frustratingly lazy Dart’s, but the 500L is not overtly sporty. The
acceleration feels lively at city speeds but trails off after that. A
six-speed manual with a ropy action is standard. A six-speed dual-clutch
auto is optional and better suited to the car’s laid-back attitude. A
conventional automatic will be available soon.
The Fiat’s fuel economy will please, ringing in at an estimated 25 mpg
in the city and 33 on the highway with the manual and 24/33 with the
dual-clutch automatic. Those figures aren’t far off from those of the 500 Turbo,
which is rated for 28/34; the base 500 is good for up to 31/40. Tooling
around the city of Baltimore—where the Serbian-built 500L makes port
and Fiat chose to launch it—we saw an indicated 27 mpg after a mix of
urban and highway driving.
Pricing for the 500L starts at $19,900 for the Pop, which includes the very intuitive five-inch Uconnect 5.0
touch-screen infotainment system, air conditioning, power windows,
cruise control, a tilting-and-telescoping steering wheel, and folding
rear seats. The Easy starts at $20,995 and unlocks the option for the
dual-clutch, which will add $1350. The Trekking costs $21,995, and the
fancy dual-clutch-only Lounge opens at $24,995.
Taken as a whole, the 500L makes a convincing cut-rate Mini Countryman
or an Italian-accented PT Cruiser. Can practicality be sexy? We simply
can’t wait to see how Fiat’s marketing geniuses figure this one out.
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